Promoting a long-term vision for Travel & Tourism that encourages countries, cities, communities, companies and consumers to
- Support transition to the new Green Economy, based on low carbon, sustainable operations and renewable energy
- Embrace "quadruple bottom line sustainability" - climate, economic, social and environmental balance.
- Recognize "Sustainable Tourism Mobility" as a force for socio-economic development and responsible growth
- Grow "smart" tourism - clean, green, ethical & quality - progressively decoupled from green house gas emissions..