Thursday, 30 June 2011 09:33

New Initiative for low carbon Travel & Tourism

Written by  Peter Barker

Offset Options is partnering with  Greenearth.travel to help travel companies and travellers respond to climate change with an innovative, low-cost offset program. 

The partnership combines greenearth.travel’s experience and dedication to green growth and a sustainable Travel and Tourism industry, with Offset Options’ expertise and innovation in web services technologies for carbon offsetting and social media marketing.  It helps companies, destinations and travelers understand the complex world of carbon reduction – while making it an easy and positive experience for travelers to take action and let their friends know.  

The flexible web-services platform helps travel providers quickly integrate carbon offsetting calculation, action and communication into the booking process, and leverages new social media tools to help travelers share their action – and the brand - on Facebook, Twitter and other social media streams. International surveys clearly suggest an increasing appetite for low carbon travel across the globe and social media will intensify this trend. 

The platform offers consumers a wide choice of high quality carbon offset projects from across the world, with a focus on those in developing countries; consumers can track progress of these projects after their purchase. The platform presents the options in multiple languages and currencies, making this an ideal solution for operators reaching  international audiences.

It fits closely with our other initiatives in establishing Live the Deal  and the International Council of Tourism Partners, which are designed to help companies, their employees and destinations progressively meet government carbon reduction commitments. ”The platform will shortly be up on both the Greenearth site and  Live the Deal. GreenEarth.Travel’s aim of encouraging carbon-responsible travel and providing low-cost means to provide industry and customer engagement aligns perfectly with Offset Options’ ability to simplify the carbon management and messaging process by increasing access to high-quality, competitively priced carbon offsets to travel providers and their customers.”

Any companies interested in the platform should contact Get or  . There  will be  a live applet on both this site and on Live the Deal where you can even purchase carbon offsets. 

About Offset Options (www.offsetoptions.com)

Offset Options is an online carbon offset marketplace dedicated to empowering companies and their customers in the fight against climate change by simplifying the carbon management and messaging process. Offset Options partners with companies to offer carbon neutral products and services through direct integration of  ‘on-demand offsets’ into customer sales processes. The company’s sophisticated web services platform provides turnkey integration, maximum flexibility, and unmatched customization, quality and choice. 

Offset Options is working through Greenearth. Travel to bring members of ICTP an opportunity to use its Carbon OffSet Program. The application here is a demonstration of how it works. Please contact Offset Options or Greenearth. Travel if you would like to obtain more information of implementing the application for your business. To read more go to http://www.greenearth.travel/ictp.htm