Travel & Tourism in the Green Economy 

The Green Economy is the global strategic response to economic recession; the war on poverty and above all Climate Change.  This paper positions the Tourism & Travel sector in that paradigm shift. It analyses what the term Green Economy means. Underscores the complex, massive transformation process of change needed and the multi-decade time frame. It places T&T in that process both as a potential catalyst of change and as a component of the transformation. To paraphrase Achim Steiner UN Undersecretary General and Head of UNEP it will be like building a global eco mosaic with pieces greening at different paces, But with no exceptions and starting now.

To understand this dramatic, long term transformation I commend Thomas Friedman's "Hot, Flat and Crowded" the layman's guide to solutions to a warming,globalizing, overpopulating world.

Source Geoffrey Lipman 2009