It’s great to be back in Jeju – a unique land of myths, stone monoliths & ancient kingdoms, with an economic base of tourism and a renowned university – it’s a perfect setting for strategic reflection.

Ovuheli Island, Maldives. Mass tourism nearly ruined some travel destinations but fortunately the industry is changing its mind (Source: Reuters)

In climate conscious times cheap flights, glitzy hotels, and desert golf look like carbon-wrapped luxuries. Not fair, says Geoffrey Lipman, assistant secretary-general of the UN World Tourism Organization, who says the tourist trade's climate costs are balanced by economic and social gains.